Have you ever heard a story from someone who entrusted their website development to an old high school buddy, their brother-in-law, or an inexperienced tech company and the results were like a scary movie? Most everyone has. Some people also trust inexperienced marketing firms to allocate their precious advertising dollars and they have tragic results as well.

According to smallbiztrends.com over 50 percent of new businesses fail in the first four years. The leading causes of small business failure:

• Incompetence: 46 percent
• Unbalanced experience or lack of managerial experience: 30 percent
• Catchall category (includes neglect, fraud, and disaster): 13 percent
• Lack of experiences in line of goods or services: 11 percent

Marketing is such an important element to your success, you can’t afford to allow incompetent or inexperienced people to handle getting your name and your message out to your potential customers. The competition is fierce and you must be aggressive to win.

ADS Data Direct – A Full-Service Digital Marketing Agency

So, how do you choose a digital marketing agency that will keep your business from failing? It’s a good idea to ask for some case studies. A successful agency will be able to provide you with documentation about other companies they have helped. It’s a good idea to make sure the agency you hire does their own work, you don’t want a brother-in-law who works out of his garage handling your pay-per-click campaigns.

Run the name of your agency through the Better Business Bureau and make sure there are not complaints. The marketing industry often attracts complaints from people who didn’t achieve the massive success they dreamed of and will naturally complain, and so a few unhappy customers are normal. But a pattern of troubled relationships is something to avoid.

Once you’re on board with an agency you feel comfortable with, stay in touch with them Ask for regular reports and updates on your progress and don’t be afraid to ask questions. It’s your money, you have a right to know how it’s being spent and why.

ADS Data Direct is a data-focused agency that has earned a sterling reputation for getting real results for clients. We take the time to understand your business and your goals. We’ll ask you a lot of questions before we get to work! After we run tests and assess your needs, we will design a Digital-Plus marketing plan that will work for you.

Let’s have a discussion about reaching your goals. You may reach us any time at 888-963-7824 ext.711 or you can email our CEO directly at eric@adsdatadirect.com