Word of Mouth Marketing for the 21st Century
Your social media followers are the most important influencers you have online. They have so much faith and brand loyalty, they willfully engage with your brand and through that influence others in their lives. Wouldn’t you like to reach people exactly like your followers? Now you can with CITA (Customer Insight Targeted Audiences) powered by ADS Data Direct.
People-Based Audiences That Don’t Kill Your Budget
Target your best prospects with custom audiences at off-the-shelf prices, in the digital media buying platforms you’re already using
True to our mission, ADS Data Direct and CITA technology make it easy to define an audience set using the characteristics or data that matters to you.
Based on the analyses you create in PersonaBuilder, our artificial intelligence platform finds over 4,000 of the most useful and distinguishing characteristics of that group including brand engagement, media and publishers, influencers, retail and grocery purchases, and demographics. We then onboard the audience into the social and digital media-buying platforms you use every day.
With the push of a button, the insights you use to fuel your marketing strategies are programmatically tied to the audiences you target. And here’s the best part:
Testing with a large set of individual-level purchase data, we found that our algorithms predict which potential audience members are 10x more likely to be a buyer!
We give agencies a competitive advantage. We help brands make money and save money. Our difference is in the data. We create the best audience intelligence by combining multiple sources of social and third party data into relevant information that is easy to use.
Social Behavior + Demographics + Retail Purchases + Financial Data + News Sources + Geography + Occupation + Automotive Data + Social Conversations + Brand Affinities + Charitable Causes + CPG Purchases + Lifestyle Interests + Media Markets + Political Persuasions + TV Shows + Ethnicity = Unique Insights and Audiences
ADS Data Direct • 888-963-7824
Word-of-Mouth Marketing for the 21st Century
Imagine having the ability to target consumers who are look-alike audiences to your current customers and those who already like and follow you on social media. You’d have much higher conversion rates! Our new CITA marketing platform uses our powerful consumer database to find, target, and reach these people. The ROI is the highest we have ever seen, and we would love to share how we execute the most successful campaigns ever experienced in the digital marketing industry. Call us! 888-963-7824
What was an experimental form of marketing just a few years ago is now essential to almost all marketing campaigns. Technology has evolved to the point where we are able to determine consumer’s likely purchasers based on who their influencers are and other indicators. For example: If a video viewer watches a certain channel every day and that YouTube creator wears and recommends “Brand B” headphones, wouldn’t that viewer be likely to buy the same brand? Recent studies say that Influencers have a huge impact on their viewers, with many saying they look at their favorite YouTube personalities as “friends.” We created the CITA Technology Platform using our vast consumer database along with proprietary logarithms to locate potential customers for businesses selling millions of products and services – predictive analytics – and we target people to deliver the right message at the right time. Guess what? It works! Call us! 888-963-7824 and we will be happy to show you how it works.