Increase your response rates by up 30%
Real results for Direct to Consumers! Omni-Channel Solutions that WORK!
Digital Plus coordinates our latest email marketing initiatives with digital display re-targeting, email re-targeting and Facebook re-targeting, delivering more impressions and increasing your ROI.
Our Digital Plus program allows our clients to utilize a coordinated marketing approach to deliver impressions across multiple channels. We actively engage the consumers who have shown a marketable interest in your product or services based on their activity from opening the email to clicking on the email. These consumers have demonstrated a greater interest in prospect marketing than just targeting a broad demographic with no engagement follow up.
By delivering the maximum amount of impressions you not only create a brand recognition with the consumer, your multiple impressions engage the consumer and gives them the opportunity to directly interact with your brand, without increasing your ad spends. Clients have reported up to a 30% increase in response rates and ROI.
What does a typical campaign consist of?
We run email campaigns to identify consumers with a marketable interest in our clients product or services. The marketable interest is identified by two actions by the consumer; opening and clicking the creative. Most campaigns deliver between a 12% and 15% open rate, while generating a click thru rate of roughly 1-2%. On a campaign of 100K emails, with a 15% open rate and a 1% click through rate, an advertiser can expect to receive 20,000 display ads targeted to consumers who click and approximately 10,000 Facebook impressions. A Digital Plus campaign costs approximately 5% more than straight email campaigns alone; however, clients report increases in response rates by up to 30%!
What if I want to use Direct Mail?
Direct mail is still the most effective direct to consumer marketing method; however, with ever rising printing and postage rates, direct mail is very costly. To reduce direct mail costs by up to 90%, ADS utilizes the matching email address with every postal record. We allow the email to drive the direct mail list by focusing the direct mail campaign solely on the consumers who show a marketable interest in the email, the openers and the clickers. We then coordinate our digital display and Facebook retargeting with the postal deployment.
For example, a direct mail campaign targeting 100K consumers with and average cost for data, printing and postage of 45 cents will cost the advertiser $45,000. By running the email campaign first and identifying the audience with a marketable interest, the direct mail list is now approximately 15,000 records. At 45 cents a record, the data, printing and postage cost comes too $6,750, add in the email cost with the retargeting included at $6,000, the total cost for the campaign targeting engaged consumers is $12,750, a savings of $32,250!
What can I expect for response?
Every campaign is different, but we have received feed back from our clients with increases in response rates up to 30% consistently across a diverse number of clients. From CPG to Auto our clients report better than average response rates.
We use an Agency to buy Digital Display and Facebook.
Digital plus will not interfere with your existing buying strategies. Our campaign is retargeting consumers who engage with your brand, we are not buying keywords or targeting a specific geography. Our efforts are in response to consumers engagement with your advertising. Digital Plus will not interfere with any Ad Words buying or Facebook Exchange targeting.
What is the timing for Retargeting?
Digital Display retargeting will begin as soon as 6 hours after the first email lands. Facebook retargeting begins after 48 hours. The majority of the openers emails are uploaded to Facebook, we match at 60-70%, and then begin retargeting.