Digital Marketing is not a “Set it and Forget it” Business
Most people remember seeing Ron Popeil on TV a few years ago, selling his Showtime Rotisserie oven at all hours of the night. This may have been Mr. Popeil’s greatest success, but he was hawking all kinds of gadgets, many he invented, on TV for decades. The...
The Difference Between Sales and Marketing
In today’s digital world, the words “sales” and “marketing” have blurred together and many agencies don’t understand that they really are two distinctly different functions. First, let’s look at their definitions: Marketing...
Mobile Marketing Open and Click Rates
Getting your message to consumers is the name of the game, and timing is everything. Higher emphasis has been placed on mobile marketing in recent years because it’s more likely to reach people who are out and about with cash-in-hand – ready to buy. But are...
Low Postal Rates Mean Higher ROI for Direct Mail Campaigns
“Snail Mail” May be Slow, but Yields Great Results A young friend of mine was lamenting a fractured relationship with his long-time girlfriend recently as he cried on my shoulder. “She won’t answer my text messages, or my email,” he sobbed. “What can I do?” Right down...
How to Choose a Digital Marketing Agency
Have you ever heard a story from someone who entrusted their website development to an old high school buddy, their brother-in-law, or an inexperienced tech company and the results were like a scary movie? Most everyone has. Some people also trust inexperienced...
The Importance of Graphic Design to Your Business
If you’re a business owner you may not spend a lot of time thinking about your visual image on the internet, on your business cars, packaging, or even storefront if you have one. You should. The importance of displaying a sharp, consistent, professionally...
Pet Owners • Pet Product Marketing
Tap the Lucrative Pet Products Market with an Omni-Channel Marketing Campaign Pet Owners Spend $60 Billion on Pet Products for their Furry Friends If you’ve ever walked down the pet aisle at a big supermarket you’ve gotten a sense of the scale of America’s pet...
The Art of Email Marketing
I bet this has happened to you: You open your email inbox and see some spammy-looking stuff. Immediately you click, click, click and send those 3 intruders to their doom in the spam folder where they will spend eternity regretting the day they arrived in your inbox....
