Digital Plus coordinates our latest email marketing initiatives with digital display re-targeting, email re-targeting and Facebook re-targeting, delivering more impressions and increasing your ROI.
Our Digital Plus program allows our clients to utilize a coordinated marketing approach to deliver impressions across multiple channels. We actively engage the consumers who have shown a marketable interest in your product or services based on their activity from opening the email to clicking on the email. These consumers have demonstrated a greater interest in prospect marketing than just targeting a broad demographic with no engagement follow up.
By delivering the maximum amount of impressions you not only create a brand recognition with the consumer, your multiple impressions engage the consumer and gives them the opportunity to directly interact with your brand, without increasing your ad spends. Clients have reported up to a 30% increase in response rates and ROI.
We run email campaigns to identify consumers with a marketable interest in our clients product or services. The marketable interest is identified by two actions by the consumer; opening and clicking the creative. Most campaigns deliver between a 12% and 15% open rate, while generating a click thru rate of roughly 1-2%. On a campaign of 100K emails, with a 15% open rate and a 1% click through rate, an advertiser can expect to receive 20,000 display ads targeted to consumers who click and approximately 10,000 Facebook impressions. A Digital Plus campaign costs approximately 5% more than straight email campaigns alone; however, clients report increases in response rates by up to 30%!