Digital Display Targeting
Would your company advertise and promote a fattening pizza in a magazine geared towards marathon runners? Not if you anticipated a ROI – doesn’t it seem like a better place for a protein bar or low-fat yogurt?
Targeting allows digital marketers to place ads right where interested consumers would most likely be browsing at any given moment. With today’s technology ADS Data Direct can even detect and analyze similar sites that consumers visit to construct profiles of almost every adult-aged consumer in the USA.
Most companies value, and expect to increase investment in audience targeting. Currently, 90% of companies spend at least 25% of their digital advertising budgets on specific targets, and 43% of companies spend more than half of their budgets reaching specific targets. 84% of companies expect that investment to increase.
Through years of experience and diligence, ADS Data Direct has built profiles and learned browsing and buying habits of every consumer in our database. We use that information to position ads for our clients in places where they will likely generate sales.
The days of “throwing advertisements out there, and seeing what works” are gone. Marketing dollars are far more effective when directed by competent and experienced digital strategists.
ADS Data Direct has advanced to the point where we can accurately predict the number of consumers who will see an ad, and how many will buy your product or service. We understand the concept of targeting. We truly do.
Digital video is another form of targeted advertising with which ADS Data Direct has achieved fantastic results. We are able to place ads precisely where the viewers will likely have an interest in your product or service.
The nature of the data we use – recently updated and accurate – ensures that not only are your campaigns effective, you get the most out of your marketing dollars.