Your direct marketing is only as good as the mailing list it’s based on. Without a quality list of target prospects, response rates and ROI will suffer. There are several sources for buying mailing addresses, but it’s best to select a marketing partner who has a wide range of data and experience.
Many marketing “experts” may say that direct mail is dead, the facts don’t support that opinion. According to Direct Mail News, in 2015 the average response rate for direct mail was 4.8% for both business-to-business and business to consumer mailings—considerably higher than industry expectations, and surging past the nationwide average for email.
There are many consumers who still look forward to opening their mailbox every day, and a tangible, hold-in-your-hand coupon or other offer works wonders. We have categorized our data to reflect those potential customers who prefer to receive email, and those who like the “snail mail” method of receiving sales material. ADS has learned by experience that it’s best to reach people through the channel they prefer.
The ADS Data Direct database of U.S. consumers gives direct mail marketers access to over 300 million consumers. Yet more important than the vast size of our dataset is the quality of our data. While many data providers merely resell third-party lists, we collect data from a broad range of sources, including our own proprietary credit data on more than 140 million households.
Reaching out to an ADS Data Direct marketing consultant will easily allow you to generate a highly targeted mailing list. Narrow your audience based on a large number of criteria, including age, income, gender, and location. Target new homeowners, renters, new parents, high-income households, and countless other demographics. This ability to create and refine a list of targeted leads makes our List Builder the perfect tool for retailers, financial service firms, realtors, and other business owners.
As your “one-stop” source for mailing lists, we are dedicated to providing you not only quality data but also excellent service, support and the resources you need to make your next marketing campaign a success.