Similar to targeting are advertising channels known as Pre-Targeting and Re-Targeting.
Pre-Targeting is a science that predicts what a consumer will “probably” do, and it has actually become very effective. For example, let’s say a person named Bob browses the internet for new swimwear, buys some bathing suits and swim fins, and then buys airline tickets for a visit to Miami. A year later Bob is surfing the net looking at ski resorts in Colorado, and ADS predictive data algorithms predict Bob’s next move and places ads for airline tickets to ski cities and ads for winter gloves into websites that Bob visits on a regular basis. Bob then books airline tickets and buys a pair of gloves. It seems incredible, but it works.
Re-Targeting is the process of placing ads in locations where internet browsers have previously visited. For example, Bob visits a site looking for hiking boots. He browses around the site, but leaves without making a purchase. The next day Bob has forgotten the name of your company and while searching Google for hiking boots, an ad touting 10% off and free shipping for your company’s boots pops up. Forget Google! Bob’s buying your boots!
These are very complex, yet effective channels that more and more advertisers are using to boost sales. The key here is to have the expertise, technology, and experience to interpret data and form a strategy that will actually work. ADS Data Direct has actually pioneered many of the predictive formulas that others try to imitate, but rarely duplicate.
The success of pre-targeting and re-targeting campaigns depends on the quality of the strategy, design, and execution of the campaign. ADS Data Direct seeks to earn your business by winning you more business, and we are delighted to begin by speaking with you about your current goals and how we can exceed them. Each campaign we produce is followed with a statistical report showing results.