ADS Data Direct is committed to protecting the privacy of its users. When users submit information to our website, their information is protected both online and off-line. Every employee of ADS Data Direct regards user privacy with the utmost importance. We make certain our physical environment, where electronic personal and non-personal information is stored, is secured at all times.
Gathering of Information
When a user/subscriber provides their email address and required personal information (first name, last name, postal address and telephone number) to ADS Data Direct, he/she is considered opted-in. A subscriber can also provide optional personal information including age, income, gender, and occupation, presence of credit card, presence of children, dwelling type and lifestyle preference.
Once the initial opt-in has been completed, the individual receives an automatic responder message (ARM), to recognize the opt-in and notify the user of an on-line-based lifestyles survey he/she will receive. This survey serves as the third step of the permission-gathering process and second level of opt-in, gathering psychographic information on each user who decides to participate. As a final step in our process, we verify user information by processes such as NCOA (national change of address).
Right to Opt-out:
At any time, you may choose to discontinue your subscription to ADS Data Direct emails. Our opt-out policies are simple and in compliance with the CAN SPAM Act of 2003 and subsequent amendments. Every email message sent by us will have at least two opt-out opportunities in the form of hyperlinks or mailing addresses for our advertisers and list compilers.
The Privacy Rule that governs the collection of data on this survey provides federal protection for personal health information held by covered entities and gives patients an array of rights with respect to that information. The collection of this information is conducted in compliance with HIPAA guidelines for the intended use by third party advertisers. All responses, volunteered on this survey, must be solely about yourself and not a member of your household, family, friends or acquaintances. Furthermore, by volunteering your responses (personal information) you hereby agree to receive information from third party advertisers. All of the data gathered must be volunteered by the individual and must be solely about the individual. Any responses about anyone other than yourself will not be used or accepted. None of the data collected in the database has any patient information from any entity covered by HIPAA or otherwise. All the data is from self-response surveys volunteered by the individual. If for any reason you suspect your information was gathered without your consent contact firstname.lastname@example.org, include name, address and how we may contact you to resolve and remove any information that is not correct.
This policy applies to consumers that have agreed to receive e-mail marketing from ADS Data Direct, via online opt-in, email surveys, third party websites or other means. We may share your personal information with other companies to provide users with retail offers and other opportunities that may be of interest. In addition to marketing and advertising, these companies may use your data for services that include but are not limited to, verification, validation and data enhancement. Users will be subject to all third party privacy rules.
ADS Data Direct may also use aggregate or group data about our customers to serve various purposes. Aggregate or group data is data that does not disclose personal information but describes the demographics, usage, or characteristics of ADS Data Direct participants as a group. By opting-in to ADS Data Direct you give your consent to provide such aggregate data to third parties. In addition, ADS Data Direct may utilize cookies to track the pages that our users visit at www.ADSDataDirect.com and its third party partners for the purpose of analysis and reporting statistics. ADS Data Direct may also use this information to give its users a better experience when they visit our site. In Addition, ADS Data Direct purchases and manages consumer e-mail lists generated by trusted partners who follow the same privacy guidelines as outlined here. Users may remove themselves from a specific mailing list by utilizing the unsubscribe options that are present and available at the end of each piece of e-mail communication that ADS Data Direct sends.
We do not knowingly collect personal information from users under 13 years of age, nor are these minors allowed to use our site. In addition, minors under 18 years of age are not permitted to participate in promotions or sweepstakes endorsed by ADS Data Direct. We encourage parents to monitor their children’s time online and oversee any information they submit or post, particularly at the ADS Data Direct website.
We collect information from or about the computers, phones or other device where you install or access our services, depending on the permissions you’ve granted. We may associate the information we collect from your different devices, which helps us provide consistent series across your devices. Here are some examples of the device information we collect:
- Attributes such as the operating system, hardware version, device settings, file and software names and types, battery and signal, strength and device identifiers.
- Device location, including specific geographic locations, such as through GPS, Bluetooth or WiFi Signals
- Connection information such as the name of your mobile operator or ISP, browser type, language and time zone, mobile phone number and IP address
- What cookies are
- What cookies are used when you use the ADS Data Direct
- Your cookie options
- Further cookie resources
What is a cookie?
A cookie is a small text file that is stored in your web browser that allows ADS Data Direct or a third party to recognize you. Cookies might be used for the following purposes: (1) to enable certain functions; (2) to provide analytics; (3) to store your preferences; and (4) to enable ad delivery and behavioral advertising.
Cookies can either be session cookies or persistent cookies. A session cookie expires automatically when you close your browser. A persistent cookie will remain until it expires or you delete your cookies. Expiration dates are set in the cookies themselves; some may expire after a few minutes while others may expire after multiple years. Cookies placed by the website you’re visiting are sometimes called “first party cookies,” while cookies placed by other companies are sometimes called “third party cookies.”
What cookies are used when I use the ADS Data Direct Service?
When you use the ADS Data Direct Service or visit a webpage with an ADS Data Direct, ADS Data Direct or a third party may place a number of cookies in your browser. Some of the cookies will only be used if you use certain features or select certain preferences, and some cookies will always be used. You can find out more about each cookie by viewing our current cookie list. We update this list quarterly, so there may be additional cookies that aren’t yet listed.
Each cookie serves one of four different purposes:
Essential Cookies: These are first party cookies placed by ADS Data Direct or its partner websites and domains.
Analytics Cookies: These cookies track information about how ADS Data Direct is being used so that we can make improvements to better target consumers to provide only relevant offers based on your demographic information you provide. We might also use analytics cookies to test new ads, pages or features to see how consumers react to them.
Preference Cookies: These first party cookies store your ADS Data Direct preferences such as language, digital formatting or interests.
Ad Targeting Cookies: These are third party cookies that are place by advertising platforms or networks to deliver ads and track ad performance, and/or to deliver relevant targeted ads based upon your online activities and/or demographics.
If you don’t like the idea of cookies or certain types of cookies, you can change your browser’s settings to delete cookies that have already been set and to not accept new cookies. To learn more about how to do this, visit the help pages of your browser. Please note, however, that if you delete cookies or do not accept them, you might not be able to use all of the features we offer, you may not be able to store your preferences, and some of our pages might not display properly.
Our Cookies remain valid for only 180 days. If you do not interact with ADS Data Direct or one its affiliates and/or domains, our cookies will seek to be active. You will not be able store preferences or receive valuable offers or promotions.