If you started to market a new brand of left-handed scissors, wouldn’t it be prudent to purchase a list of people who are known to be left-handed, and who have previously purchased products designed for handed people? We can do that!
With many essential business processes today, data is increasingly driving marketing strategy, especially in the real-time, interactive world of transactions. ADS Data Direct provides consumer and business transactional data that assists multi-channel merchants invest marketing dollars more effectively.
The ADS Data Direct transactional database contains actual buying behavior profiles contributed by member catalog, publishing, fund-raising, retailer, and e-commerce companies. These 2,500+ Data-Contributing Merchants send us their customer records associated with the merchant transactions. The data is compiled at the SKU level on each individual’s purchases.
The transactional data is categorized in to over 20 purchase categories… Apparel, Arts & Antiques, Automotive, Books/Magazines, Children’s Products, Computing/Home Office, Crafts/Hobbies… etc. These categories then break out into over 500 sub-categories and the various transactional elements including product SKU, category, date, price, merchant, transaction channel and method of payment.
The ADS Data Direct Transactional Database includes:
- Individual & household level data
- 10,000+ variables
- 191 Million Individuals
- 70 Million Business Contacts
- Over 9 Billion SKU-level Transactions
- $365+ Billion Online, Offline Purchases
- Focusing on data collection at a granular level to facilitate precise predictive model creation
- The only cooperative to offer behavioral targeting data for use across all channels: Postal, Online, Email and Mobile
- Demographic and lifestyle variables are also available
ADS Data Direct’s experience working with catalog, retail, continuity programs and B2B companies has resulted in our extensive expertise for identifying the individuals most likely to buy your products and services.
We are experts at identifying the consumer behaviors and attributes that are strong predictors of future purchases. We’ve partnered with the leaders in digital media to turn that predictive power into compelling Interactive Marketing Solutions.